Writing your own content?

Nobody knows your business as well as you do.

If you can afford the time and want to try writing your own content, go for it. One caveat, however: knowing the ins and outs of your business doesn’t guarantee that people will read what you write. I offer these tips in the spirit of keeping your readers engaged.

Tips for Writing Content That People Actually Read

  1. Have a point.
  2. Be clear and concise. No rambling.
  3. Provide value. Tell your readers something they don’t know.
  4. Write for your target audience.
  5. Write titles and headlines that pop.
  6. Write a strong opening (or lose your reader with the first sentence).
  7. Give every paragraph a title.
  8. Speaking of paragraphs, short is better than long.
  9. Use a natural voice. Keep it real.
  10. Put a Call To Action (CTA) on every page of your website. One-syllable verbs are best.

Bonus: Enhance your content with great photography and video.

Good luck! (I’m here if you get stuck).