The copywriter’s job is to make people care.

 

Copywriting is about helping an audience engage with ideas, products, people and services. It's about differentiating your business from the competition. I believe story does that best. Story can create connections, establish expertise and communicate value. Story keeps us real. Told well, on a variety of platforms, story has the power to generate growth, drive visitors to a website, sell products and services, and raise money.