I aim for clear, concise language.


I keep things simple, and opt for fresh, fun and natural over stiff, dry and corporate. I like informative and enjoyable content. Strong headlines, short paragraphs and punchy Calls To Action. Keywords throughout the website, including titles and blog posts, and text and alt text to optimize search results. I write what I like to find when I visit a website. Instructive (tell me what I need to know) and efficient (don’t waste my time) content, well-told.

The key is to tell it straight. It is done by reporters and by country folk.
— Gabriel Garcia Marquez